B (or B, whichever), I'm really trying to see it from your point of view.
There certainly are specialized tools and equipment that, to the right user, are well worth a huge premium. You are 100% correct there.
Maybe my problem is a strong suspicion that, in this particular case, it's not the product that's being purchased, but the name. The image.
Yeti is currently a very fashionable label. I strongly suspect that buyers are shelling out the money not to use a bucket, but to be SEEN using a YETI bucket. And of course they also want to tell the world about it in a review.
If that's how someone wants to spend their money, it's none of my business. But I have this uncontrollable need to understand WHY someone does something which seems, to me, so illogical.
When they won't admit the real reason why they made the purchase, and instead fall back on implausible justifications, it creates a cognitive dissonance which I struggle with.
It's OK. I'll get over it.
PS: Stop by any restaurant's kitchen door if you want plastic 5-gallon buckets. All kinds of foods come in them, and they are usually more than happy to let you take what they would otherwise throw away.