RickB
Scraping Paint
- Joined
- Oct 20, 2007
- Messages
- 3,804
- Vessel Make
- CHB 48 Zodiac YL 4.2
I've never even see their door...
Their physical presence is the stack of magazines in the waiting room of every brokerage and marine business that has a door open to customers.
The "door" is open to advertisers whose products will be seen by people who were not looking for them and doidn't have to make a mental choice and a take physical action to see them.
The B2B and trade mags are invaluable to those of us who make the decisions on what to buy and from whom. The model you are talking about is the traditional consumer mass market one that many boating pubs and most of their online wannabe competitors are trying to reinvent. PM at least has seen the weakness in that model but so far does not have the kind of market that makes the publications in the links I provided so very successful.
I see more online wannabe "publishers" fading away than focused and professional print media. One of the reasons is that none of them pay writers enough to get quality. They seem to act like sailors; the wind is free so why should they pay for anything? Even print mags like PM don't pay enough to cover the taxes on what a writer gets for the same word count from the ones that will survive.
The old saying that "if you pay peanuts, you get monkeys" is fairly accurate. It looks like PM shook the tree. Let's see how they do from here.
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