Not sold on Apple at all. The kids use iPhones and one of them had a problem earlier in the year where we could not log into the phone. For a few days, the wife and I tried the instructions to get the phone to work that were published on the Apple website. From Googling, it was obvious we were not the only ones with this problem. The wife took the phone into work to see if her coworkers, who were doing mobile application development, could get the phone to work via the instructions but no joy.
Eventually, we called Apple to schedule a time to get the phone fixed. Apple was able to fix the phone by flicking a switch on their server.
Apple had obviously done something to prevent the phone from working. They had instructions that identified the problem but had us waste DAYS of time trying to resolve something only Apple could fix.