Ryanair says they have actually not recieved much negative input from the traveling public on the idea of cardlocks on the lavs. I interviewed the CEO of Ryanair several years ago--- at that time their regular fare between London and Frankfurt was about US$25. At the same time, the fare for the same route on BA or Lufthansa was close to US$200. And Ryanair makes money with these fares.
Part of it is their use of secondary airports that give them huge breaks on landing fees and other perks in return for bringing business to the airport. Part of it is Ryanair is tied in with a lot of hotel and resort chains and rental car companies so they get a cut of that business when their passengers use these companies, and part of it is that EVERYTHING on a Ryanair flight costs money. You want a bottle of water, you pay for it. A Coke, same thing. But the CEO said that because passengers think they are getting such an incredible deal on the ticket, they figure what the hell, I'll buy a beer (which is not cheap on a Ryanair flight). Which becomes four or five beers, or whatever. Offer a super-low fare, he said, and the passengers will happily pay for any extras, including using the lavatory, because they still think they are getting a great deal.* A lot of passengers, he said, end up spending as much money for "extras" on a flight as the difference between a Ryanair fare and a "normal" fare.* But they still think they got a great deal.
I heard the other day that Alaska Airlines expects to make $70 million on checked baggage charges this year. Starting July 1, Alaska charges $15 for the first bag, $25 for the second bag, and if any bag is overweight even by one pound, the charge is $50. Other US airlines have or are going to follow suit.
-- Edited by Marin on Tuesday 4th of August 2009 10:38:27 AM